About



I'm Abi, a retro lingerie designer and small business owner who's passion for dressmaking on the side turned into more than a hobby. I live in the lovely picturesque town Shrewsbury (near Wales in the UK) with my illustrator boyfriend in our mid century inspired home.

With a constant passion for creativity and entrepreneurship, I studied Contour Fashion Design at DeMontfort University, Leicester and went on to launch my own lingerie business in 2013.

I started The Crafty Pinup sewing blog in April 2016 as a way to claim back some selfish sewing time and to improve my mental health through dressmaking. A couple of years on and my dressmaking blog & social media has grown into much more than a hobby. In 2017 I launched my own YouTube channel, featuring a wide range of dressmaking vlogs, which has since become one of the fastest growing sewing channels. I've also been lucky enough to work with some well known sewing brands, dressmaking publications and even talking on BBC radio about my love of sewing.

The Crafty Pinup is a sewing blog with a retro and vintage twist. Predominantly styles from the 1940s through to the 1960s, whilst avoiding being too 'fancy dress' or without alienating modern sewing techniques. Whilst I like to sew vintage patterns, I also enjoy reproduction and 'inspired by' styles along with contemporary and indie patterns. My personal style is very varied and ever evolving and I like to reflect that on my blog and I also believe that is reflected in my varied readership.






Join me on my dressmaking journey across all my social platforms:





For daily inspiration find me on 


Thank you for visiting for The Crafty Pinup blog, if you would like to find out how we can work together or for my latest media kit you can visit my Work With Me page or you can Contact Me today.

Abi xo

Featured post

2018 Make Nine Sewing Plans (+ Video!)

Hi pinups, it's time for #2018makenine! I thought I would share my plans with you on my blog and YouTube channel instead of just shar...